First there was Thanksgiving, a day of counting our blessings. Next, came Black Friday, for some, a day of discounting holiday purchases. Soon arrived Cyber Monday, a simple way to do an accounting of our loved ones, buying them gifts with a click. For nonprofit organizations like Brighter Tanzania Organization, it is #GivingTuesday for which we are counting down.
Giving Tuesday (or #GivingTuesday) began six years ago and has been growing ever since. It is a day for charitable giving, its message spread through social media. In 2017, nonprofit organizations raised an estimated $274 million in the United States. This was a 50 percent increase over 2016.
The movement is spreading, too. Other countries around the world have begun #GivingTuesday movements of their own. Participating countries include the Dominican Republic, Germany, India, Israel, Kazakhistan, and Kenya. In fact, on its website, #GivingTuesday is described as a “global day of giving fueled by the power of social media and collaboration.”
In Arusha, Tanzania, donations to Brighter Tanzania Foundation on #GivingTuesday will be used to support literacy at Saving Grace School. The school library currently holds 50 books. We aspire to expand that number to 500. We hope that an expanded library will help children strengthen their reading skills out of class as well as in.
Why do we need a national day to donate? Donating can be done any time of the year. Many people though, like to include gift giving in their end of year planning. A giving spirit is also present at this time of year with holidays of all kinds upon us. #GivingTuesday is simply a good reminder of the many worthy organizations that help people in need and that are in need of a little help themselves. For those unable to donate money, other types of giving, such as time, are welcome as well.
If interested in contributing to the Brighter Tanzania Foundation’s #GivingTuesday campaign, go to https://www.mightycause.com/story/Btfbooks.